Reconsidered is a boutique consultancy that helps organizations build impactful social responsibility strategies, communications and community – all with the goal of driving positive behavior change. Our bi-weekly newsletter curates the best of corporate social responsibility, sustainability and social impact for thousands of subscribers who believe that business can be a force for good, and our recently launched jobs board brings together the best impact opportunities in one place.
We are looking to expand our network of freelance strategists and creatives and seeking multidisciplinary specialists with a mind for business and a heart for impact. The ideal partner has stellar communications skills, a strong eye for detail, an appreciation for aesthetics, a service-oriented mentality and a collaborative, agile work style.
We are particularly seeking collaborators with experience in corporate social responsibility, strategic communications, B2B/B2C marketing, content creation, visual design, digital media, impact measurement and project management. Exposure to the apparel, consumer goods, retail and/or tech sectors is a bonus.
Reconsidered is based in Amsterdam, but our team and clients are global. Remote applications are encouraged.
👉Deadline to express interest: February 26, 2020
Feb 20, 2020
Mid-Career (3-8 years)
Reconsidered is a boutique consultancy that helps organizations build impactful social responsibility strategies, communications and community – all with the goal of driving positive behavior change. Our bi-weekly newsletter curates the best of corporate social responsibility, sustainability and social impact for thousands of subscribers who believe that business can be a force for good, and our recently launched jobs board brings together the best impact opportunities in one place.
We are looking to expand our network of freelance strategists and creatives and seeking multidisciplinary specialists with a mind for business and a heart for impact. The ideal partner has stellar communications skills, a strong eye for detail, an appreciation for aesthetics, a service-oriented mentality and a collaborative, agile work style.
We are particularly seeking collaborators with experience in corporate social responsibility, strategic communications, B2B/B2C marketing, content creation, visual design, digital media, impact measurement and project management. Exposure to the apparel, consumer goods, retail and/or tech sectors is a bonus.
Reconsidered is based in Amsterdam, but our team and clients are global. Remote applications are encouraged.
👉Deadline to express interest: February 26, 2020
Do you want to be part of an exciting company dedicated to solving the greatest challenge humanity faces? Then Impossible Foods is the place for you. Impossible Foods was founded in 2011 to create a truly sustainable global food system by inventing an efficient, sustainable way to transform plants into irresistibly delicious, nutritious food -- food that delivers all the pleasures and nutritional benefits consumers demand, without the destructive environmental impact. Our first product, the Impossible Burger, was introduced by top chefs to the world and is currently available at over 16,000 restaurants across the United States and abroad. Impossible Foods is looking for a motivated, mission-aligned person for our Impact team, housed in Communications and Strategic Partnerships.
The Senior Analyst will serve as the point person for excellence in operational sustainability and reporting. She/He will be the primary person responsible for growing existing operational sustainability programming, developing new models of operational sustainability to suit our rapid growth, and for tracking and reporting natural resource footprint data for internal purposes and for investor diligence. This role will also coordinate employee engagement with the environmental and social mission of the business. She/He will support a team of thought leaders and strategic thinkers. She/He is expected to build and maintain strong cross-functional relationships across the business to guide and resource footprint reduction and data collection across manufacturing, facilities, and product development. They will handle projects from zero waste, carbon footprint reductions and water efficiency to supporting Life Cycle Assessments for new products. She/He will contribute to research analysis initiatives concerning environmental and social sustainability of food systems, as related to Impossible Foods’ business strategy. They will engage with the People Team to pitch in on environmental and social mission and help nurture our company culture. This is a senior analyst role, and the ideal candidate has demonstrated specific experience in sustainability tracking, reporting, and analytics. The successful candidate will play a vital role in scaling the success of sustainability at Impossible Foods, and building durable programming to ensure mission aligned corporate stewardship. Occasional travel may be required to understand and execute sustainability programs outside of HQ, including our co-manufacturing partners and suppliers.
YOU WILL
Be a core part of all teams across the business, in constant contact with all functions to support Sales, Marketing, Supply Chain, Strategy, R&D, and Facilities
Dedicate roughly 50% of your role to analytics
Partner for success to achieve sustainability goals across waste, water, energy, employee mission engagement, and more
Scale existing and develop new operational sustainability paradigms and practices to serve the business, advance our sustainability journey and conserve resource use, and where applicable deliver cost savings
Measure, track and deliver progress on resource use, both owned and from vendors in order to expand KPIs and advance our sustainability journey
Communicate progress and challenges
YOU HAVE
3 to 6 years of wide-ranging operational sustainability, environmental science, and/or engineering roles
A track record of devising and implementing best-in-class operational sustainability systems, ideally in a food manufacturing setting
An excellent grasp of supply chain sustainability from field to fork, particularly regarding commodities and procurement
A strong familiarity and ideally direct experience with common reporting frameworks like CDP, GRI, etc.
Demonstrated success with long-term cost reductions associated with operational sustainability practices
Experience working on a tight deadline and effectively setting priorities
Strong influencing and interpersonal skills to build a business case for sustainability programming, and the relationships needed to execute that programming. You can communicate/inform at the appropriate level of detail, complexity and relevance to your stakeholders
Calmness even on tight deadline or when plans change suddenly
A professional, low-drama, collaboration-oriented demeanor; you actively seek out experiences to work with people from all different backgrounds and experience levels, sans ego
A can-do attitude and willingness to be as tactical as needed in our fast-paced startup environment; while you enjoy strategic vision and direction setting, at heart you are a proactive problem solver. While you have high standards, “Don’t let perfect be the enemy of the good.”
Excellent writing and communication skills with 100% fluency in number crunching and statistical modeling (Tableau and R); adept at Microsoft Suite, Google Suite, and others. (R and GIS fluency is desired but not required).
Feb 06, 2020
Mid-Career (3-8 years)
Do you want to be part of an exciting company dedicated to solving the greatest challenge humanity faces? Then Impossible Foods is the place for you. Impossible Foods was founded in 2011 to create a truly sustainable global food system by inventing an efficient, sustainable way to transform plants into irresistibly delicious, nutritious food -- food that delivers all the pleasures and nutritional benefits consumers demand, without the destructive environmental impact. Our first product, the Impossible Burger, was introduced by top chefs to the world and is currently available at over 16,000 restaurants across the United States and abroad. Impossible Foods is looking for a motivated, mission-aligned person for our Impact team, housed in Communications and Strategic Partnerships.
The Senior Analyst will serve as the point person for excellence in operational sustainability and reporting. She/He will be the primary person responsible for growing existing operational sustainability programming, developing new models of operational sustainability to suit our rapid growth, and for tracking and reporting natural resource footprint data for internal purposes and for investor diligence. This role will also coordinate employee engagement with the environmental and social mission of the business. She/He will support a team of thought leaders and strategic thinkers. She/He is expected to build and maintain strong cross-functional relationships across the business to guide and resource footprint reduction and data collection across manufacturing, facilities, and product development. They will handle projects from zero waste, carbon footprint reductions and water efficiency to supporting Life Cycle Assessments for new products. She/He will contribute to research analysis initiatives concerning environmental and social sustainability of food systems, as related to Impossible Foods’ business strategy. They will engage with the People Team to pitch in on environmental and social mission and help nurture our company culture. This is a senior analyst role, and the ideal candidate has demonstrated specific experience in sustainability tracking, reporting, and analytics. The successful candidate will play a vital role in scaling the success of sustainability at Impossible Foods, and building durable programming to ensure mission aligned corporate stewardship. Occasional travel may be required to understand and execute sustainability programs outside of HQ, including our co-manufacturing partners and suppliers.
YOU WILL
Be a core part of all teams across the business, in constant contact with all functions to support Sales, Marketing, Supply Chain, Strategy, R&D, and Facilities
Dedicate roughly 50% of your role to analytics
Partner for success to achieve sustainability goals across waste, water, energy, employee mission engagement, and more
Scale existing and develop new operational sustainability paradigms and practices to serve the business, advance our sustainability journey and conserve resource use, and where applicable deliver cost savings
Measure, track and deliver progress on resource use, both owned and from vendors in order to expand KPIs and advance our sustainability journey
Communicate progress and challenges
YOU HAVE
3 to 6 years of wide-ranging operational sustainability, environmental science, and/or engineering roles
A track record of devising and implementing best-in-class operational sustainability systems, ideally in a food manufacturing setting
An excellent grasp of supply chain sustainability from field to fork, particularly regarding commodities and procurement
A strong familiarity and ideally direct experience with common reporting frameworks like CDP, GRI, etc.
Demonstrated success with long-term cost reductions associated with operational sustainability practices
Experience working on a tight deadline and effectively setting priorities
Strong influencing and interpersonal skills to build a business case for sustainability programming, and the relationships needed to execute that programming. You can communicate/inform at the appropriate level of detail, complexity and relevance to your stakeholders
Calmness even on tight deadline or when plans change suddenly
A professional, low-drama, collaboration-oriented demeanor; you actively seek out experiences to work with people from all different backgrounds and experience levels, sans ego
A can-do attitude and willingness to be as tactical as needed in our fast-paced startup environment; while you enjoy strategic vision and direction setting, at heart you are a proactive problem solver. While you have high standards, “Don’t let perfect be the enemy of the good.”
Excellent writing and communication skills with 100% fluency in number crunching and statistical modeling (Tableau and R); adept at Microsoft Suite, Google Suite, and others. (R and GIS fluency is desired but not required).
Overview
Good Today , the world’s fastest growing platform for daily charitable giving, is looking for its first Mid-Market Sales hire. This individual will initially act as both an SDR and Account Executive, handling the sales process from lead generation to closing along with defining and building our Sales organization. Today our SaaS Teams offering , a Slack App for daily donations, serves over 10,000 employees across dozens of mid-size organizations fostering a culture of giving throughout each organization.
We are looking for a highly-motivated self-starter eager to channel their sales expertise and skillset towards changing the world (actually!) by driving millions of dollars of new money into the non-profit ecosystem. This is a unique role bridging the high energy and face-paced environment of a high growth SaaS business with a meaningful real-world impact of doing good.
What You Will Be Doing
You will be responsible for prospecting customers, driving the sales process, onboarding new accounts and scaling the app across existing teams. You will work closely with our customers to understand their HR and Employee Engagement objectives, acting as their guide to using our Slack App most effectively. You’ll also work with Good Today’s cross-functional teams to help align our product roadmap and engagement initiatives driven by customer feedback and activity.
What You Should Have
• 2+ years relevant work experience in an account management or sales role, preferably in HR Tech
• You are competitive and driven to achieve goals
• You are articulate and poised with a clear and concise spoken and written communication style
• You take an active interest in opportunities to increase customer satisfaction and deepen customer relationships
• You have a consistent track record of identifying customer needs and successfully implementing solutions
What We’ll Provide
Competitive Salary & Comp package
An energetic and mission-driven team
Unlimited vacation policy
Health & wellness subsidy
Feb 21, 2020
Mid-Career (3-8 years)
Overview
Good Today , the world’s fastest growing platform for daily charitable giving, is looking for its first Mid-Market Sales hire. This individual will initially act as both an SDR and Account Executive, handling the sales process from lead generation to closing along with defining and building our Sales organization. Today our SaaS Teams offering , a Slack App for daily donations, serves over 10,000 employees across dozens of mid-size organizations fostering a culture of giving throughout each organization.
We are looking for a highly-motivated self-starter eager to channel their sales expertise and skillset towards changing the world (actually!) by driving millions of dollars of new money into the non-profit ecosystem. This is a unique role bridging the high energy and face-paced environment of a high growth SaaS business with a meaningful real-world impact of doing good.
What You Will Be Doing
You will be responsible for prospecting customers, driving the sales process, onboarding new accounts and scaling the app across existing teams. You will work closely with our customers to understand their HR and Employee Engagement objectives, acting as their guide to using our Slack App most effectively. You’ll also work with Good Today’s cross-functional teams to help align our product roadmap and engagement initiatives driven by customer feedback and activity.
What You Should Have
• 2+ years relevant work experience in an account management or sales role, preferably in HR Tech
• You are competitive and driven to achieve goals
• You are articulate and poised with a clear and concise spoken and written communication style
• You take an active interest in opportunities to increase customer satisfaction and deepen customer relationships
• You have a consistent track record of identifying customer needs and successfully implementing solutions
What We’ll Provide
Competitive Salary & Comp package
An energetic and mission-driven team
Unlimited vacation policy
Health & wellness subsidy
The Manager, Product Sustainability, will focus on environmental sustainability though the lens of materials and product. This will include supporting the implementation of Ralph Lauren's strategy around designing more sustainable and circular products, shifting to more sustainable key raw materials, increasing transparency and traceability of raw materials and supporting the environmental impact review of new product technologies and innovations.
The Manager will collaborate closely with key internal partners (Product Innovation, Design, Product Development, Raw Materials and Marketing) and external stakeholders, including the Textile Exchange, Better Cotton Initiative (BCI) and the Sustainable Apparel Coalition (SAC).
The Manager, Product Sustainability will report to the VP of Sustainability. Direct experience in product sustainability and supply chain is strongly preferred.
Essential Duties & Responsibilities:
Partner with key business units/leaders to drive the implementation of Ralph Lauren'’s product and materials sustainability initiatives, including the achievement of our goals to source sustainable key raw materials.
Engage with strategic multi-stakeholder initiatives and promote the adoption of industry tools
Review, analyze and provide strategic recommendations related to improving adoption of environmentally preferred materials
Evaluate new standards and certification schemes for adoption and lead engagement with standard setting bodies and organizations
Collaborate with business divisions, and suppliers to validate and substantiate seasonal on-product environmental benefit marketing claims across all material types
Provide subject matter expertise and content for training materials to educate internal teams (including designers, supply chain, licensees, etc.) around sustainability claim verification and marketing
Help prepare for internal forums and trainings to share insights, case studies, best practices and resources/expertise.
Communicate effectively to build the business case for product specific sustainability initiatives with internal and external parties.
Track and analyze key product and materials sustainability issues including micro and nano fibers generated by the apparel industry, leather supply chain traceability verification, regenerative agriculture and sourcing strategies that protect and preserve biodiversity.
Support Ralph Lauren’s effort to drive traceability across its key raw materials.
Conduct ongoing research and data analysis to support and expand (over time) Ralph Lauren's product and material sustainability goals.
Experience Skills & Knowledge:
4-6 years’ experience in sustainability field. Apparel industry, raw material, supply chain or product sustainability experience preferred
Demonstrated ability managing product environmental or corporate responsibility-related programs in the supply chain; Knowledge of the apparel industry, consumer goods industry, product development or supply chain preferred
Experience with product life cycle assessment tools and the application of life cycle analysis to business decision-making
Knowledge of and experience working with product sustainability standards and certifications including GOTS, Oeko-Tex, and BCI.
Advanced MS Excel skills that can be used to combine and analyze data from various sources, and generate reports and graphics to help drive decision-making
Previous engagement with the Textile Exchange, BCI, SAC, or comparable industry working groups and knowledge or prior experience with SAC’s Materials Sustainability index or similar tools, a plus
Proven ability to thrive in a fast-paced, collaborative and team-oriented environment
Strong problem-solving abilities with a solutions oriented mindset
Excellent communication skills, both verbal and written
Proven ability to work creatively and analytically to deliver results
Ability to build strong relationships with internal and external stakeholder
Feb 19, 2020
Mid-Career (3-8 years)
The Manager, Product Sustainability, will focus on environmental sustainability though the lens of materials and product. This will include supporting the implementation of Ralph Lauren's strategy around designing more sustainable and circular products, shifting to more sustainable key raw materials, increasing transparency and traceability of raw materials and supporting the environmental impact review of new product technologies and innovations.
The Manager will collaborate closely with key internal partners (Product Innovation, Design, Product Development, Raw Materials and Marketing) and external stakeholders, including the Textile Exchange, Better Cotton Initiative (BCI) and the Sustainable Apparel Coalition (SAC).
The Manager, Product Sustainability will report to the VP of Sustainability. Direct experience in product sustainability and supply chain is strongly preferred.
Essential Duties & Responsibilities:
Partner with key business units/leaders to drive the implementation of Ralph Lauren'’s product and materials sustainability initiatives, including the achievement of our goals to source sustainable key raw materials.
Engage with strategic multi-stakeholder initiatives and promote the adoption of industry tools
Review, analyze and provide strategic recommendations related to improving adoption of environmentally preferred materials
Evaluate new standards and certification schemes for adoption and lead engagement with standard setting bodies and organizations
Collaborate with business divisions, and suppliers to validate and substantiate seasonal on-product environmental benefit marketing claims across all material types
Provide subject matter expertise and content for training materials to educate internal teams (including designers, supply chain, licensees, etc.) around sustainability claim verification and marketing
Help prepare for internal forums and trainings to share insights, case studies, best practices and resources/expertise.
Communicate effectively to build the business case for product specific sustainability initiatives with internal and external parties.
Track and analyze key product and materials sustainability issues including micro and nano fibers generated by the apparel industry, leather supply chain traceability verification, regenerative agriculture and sourcing strategies that protect and preserve biodiversity.
Support Ralph Lauren’s effort to drive traceability across its key raw materials.
Conduct ongoing research and data analysis to support and expand (over time) Ralph Lauren's product and material sustainability goals.
Experience Skills & Knowledge:
4-6 years’ experience in sustainability field. Apparel industry, raw material, supply chain or product sustainability experience preferred
Demonstrated ability managing product environmental or corporate responsibility-related programs in the supply chain; Knowledge of the apparel industry, consumer goods industry, product development or supply chain preferred
Experience with product life cycle assessment tools and the application of life cycle analysis to business decision-making
Knowledge of and experience working with product sustainability standards and certifications including GOTS, Oeko-Tex, and BCI.
Advanced MS Excel skills that can be used to combine and analyze data from various sources, and generate reports and graphics to help drive decision-making
Previous engagement with the Textile Exchange, BCI, SAC, or comparable industry working groups and knowledge or prior experience with SAC’s Materials Sustainability index or similar tools, a plus
Proven ability to thrive in a fast-paced, collaborative and team-oriented environment
Strong problem-solving abilities with a solutions oriented mindset
Excellent communication skills, both verbal and written
Proven ability to work creatively and analytically to deliver results
Ability to build strong relationships with internal and external stakeholder
We are recruiting a Sustainability Manager to join our Development Business in London. Crucial to the delivery of Lendlease Europe's sustainability vision, the Sustainability Manager is responsible for deploying the environmental components of the Group and Regional Sustainability Strategies across our significant pipeline of urban regeneration projects...
Feb 19, 2020
Mid-Career (3-8 years)
We are recruiting a Sustainability Manager to join our Development Business in London. Crucial to the delivery of Lendlease Europe's sustainability vision, the Sustainability Manager is responsible for deploying the environmental components of the Group and Regional Sustainability Strategies across our significant pipeline of urban regeneration projects...
Be a trusted partner to the CR Team by driving enterprise integration and execution of Target’s Corporate Responsibility strategy. A role with CR means you will be part of a team that helps shape Target’s environmental and social strategies to drive impact for our guests, team members, communities, and planet. You will lead through strategic analysis, consultative problem solving, and operational rigor as you manage the implementation of complex projects and operationalize processes that support sustainability integration into the business, and further internal engagement in CR initiatives. Bring your passion and expertise to Target to help Target leverage its size and scale for broader good...
Feb 19, 2020
Mid-Career (3-8 years)
Be a trusted partner to the CR Team by driving enterprise integration and execution of Target’s Corporate Responsibility strategy. A role with CR means you will be part of a team that helps shape Target’s environmental and social strategies to drive impact for our guests, team members, communities, and planet. You will lead through strategic analysis, consultative problem solving, and operational rigor as you manage the implementation of complex projects and operationalize processes that support sustainability integration into the business, and further internal engagement in CR initiatives. Bring your passion and expertise to Target to help Target leverage its size and scale for broader good...
Urban Outfitters is bringing an alternative vision of retail to the world. We started out as a single boutique in 1970s Philadelphia, came to Europe 20 years ago and grew to 51 stores across the UK, Republic of Ireland, Denmark, Sweden, Belgium, Germany, Dubai, Spain, Italy and France. Now we’ve got our eyes on new horizons. And we’re looking for talented, fresh-thinking and dynamic people to come with us. We’re looking for a Sustainability Assistant to join the Technical team at Urban Outfitters. It’s a really exciting time to join the brand and support delivering the sustainability strategy alongside URBN goals...
Feb 17, 2020
Early Career (0-3 years)
Urban Outfitters is bringing an alternative vision of retail to the world. We started out as a single boutique in 1970s Philadelphia, came to Europe 20 years ago and grew to 51 stores across the UK, Republic of Ireland, Denmark, Sweden, Belgium, Germany, Dubai, Spain, Italy and France. Now we’ve got our eyes on new horizons. And we’re looking for talented, fresh-thinking and dynamic people to come with us. We’re looking for a Sustainability Assistant to join the Technical team at Urban Outfitters. It’s a really exciting time to join the brand and support delivering the sustainability strategy alongside URBN goals...
BlackRock’s Corporate Sustainability Team is responsible for producing the firm’s corporate sustainability disclosure, policies and strategy. The Associate will play a critical role in project managing and implementing BlackRock’s corporate sustainability strategy and will support the team’s stakeholder engagement, employee engagement, and disclosure initiatives. The role will report to BlackRock’s Chief Corporate Sustainability Officer, who in turn reports to BlackRock’s Global Head of Investor Relations and Corporate Sustainability...
Feb 17, 2020
Mid-Career (3-8 years)
BlackRock’s Corporate Sustainability Team is responsible for producing the firm’s corporate sustainability disclosure, policies and strategy. The Associate will play a critical role in project managing and implementing BlackRock’s corporate sustainability strategy and will support the team’s stakeholder engagement, employee engagement, and disclosure initiatives. The role will report to BlackRock’s Chief Corporate Sustainability Officer, who in turn reports to BlackRock’s Global Head of Investor Relations and Corporate Sustainability...
VP/Chief of Product Strategy
Dropps.com, a leader in the direct to consumer subscription-based sustainable household products category, is seeking a VP/Chief of Product Strategy to lead the disruptive Dropps brand in its mission to maintain continued, unprecedented success and momentum in the marketplace. Reporting to the Chief Executive Officer, this role will be responsible for strategizing, developing, delivering and executing on our product roadmap and vision.
RESPONSIBILITIES
Develop a company-wide product development and execution strategy and ensuring alignment with Dropps’ sustainability mission
Keep a pulse on the market to understand where consumer preferences are shifting to feed this information back into the produce development process
Develop a research and development function within Dropps to identify new opportunities, test new ideas and develop new products that help Dropps maintain its leadership in the sustainable home cleaning products market and beyond
Define and execute stringent quality standards for research, testing, product development, ingredients identification, source identification etc.
Work closely with teams from the rest of the company to execute on product development plans, taking ownership of the entire process
Work closely with Marketing to strategize on product launches, certifications, and related communications
Own the delivery and clear messaging of strategy and goals to Product teams and ensure timely delivery against them
REQUIREMENTS
Bachelor's Degree in STEM; MBA preferred
7+ years of experience in a senior management role at a consumer goods company, start-up experience preferred
Deep experience owning roadmaps, product strategy and understanding how to rally teams behind and execute upon a thorough long-term plan
Strong understanding of all facets of bringing a product to market including market analysis, product-market fit, positioning strategy, MVP's, go-to-market strategy, pricing, testing, iterating based on testing results, etc.
Familiar with product development and execution in small, fast-paced environments
Ability to collaborate with C-level executives and work collaboratively with a driven leadership team
Demonstrated leadership skills to develop and inspire teams
Hands-on and the ability to work in a dynamic, entrepreneurial, deadline driven environment
Ability to juggle multiple projects at once, last minute requests and quick turnarounds with a positive attitude
Superior communication skills; ability to articulate product goals succinctly and to a variety of stakeholders
PERKS
Free laundry at work
Unlimited vacation days
Flexible work location
Health insurance
401K
Feb 17, 2020
Experienced (8+ years)
VP/Chief of Product Strategy
Dropps.com, a leader in the direct to consumer subscription-based sustainable household products category, is seeking a VP/Chief of Product Strategy to lead the disruptive Dropps brand in its mission to maintain continued, unprecedented success and momentum in the marketplace. Reporting to the Chief Executive Officer, this role will be responsible for strategizing, developing, delivering and executing on our product roadmap and vision.
RESPONSIBILITIES
Develop a company-wide product development and execution strategy and ensuring alignment with Dropps’ sustainability mission
Keep a pulse on the market to understand where consumer preferences are shifting to feed this information back into the produce development process
Develop a research and development function within Dropps to identify new opportunities, test new ideas and develop new products that help Dropps maintain its leadership in the sustainable home cleaning products market and beyond
Define and execute stringent quality standards for research, testing, product development, ingredients identification, source identification etc.
Work closely with teams from the rest of the company to execute on product development plans, taking ownership of the entire process
Work closely with Marketing to strategize on product launches, certifications, and related communications
Own the delivery and clear messaging of strategy and goals to Product teams and ensure timely delivery against them
REQUIREMENTS
Bachelor's Degree in STEM; MBA preferred
7+ years of experience in a senior management role at a consumer goods company, start-up experience preferred
Deep experience owning roadmaps, product strategy and understanding how to rally teams behind and execute upon a thorough long-term plan
Strong understanding of all facets of bringing a product to market including market analysis, product-market fit, positioning strategy, MVP's, go-to-market strategy, pricing, testing, iterating based on testing results, etc.
Familiar with product development and execution in small, fast-paced environments
Ability to collaborate with C-level executives and work collaboratively with a driven leadership team
Demonstrated leadership skills to develop and inspire teams
Hands-on and the ability to work in a dynamic, entrepreneurial, deadline driven environment
Ability to juggle multiple projects at once, last minute requests and quick turnarounds with a positive attitude
Superior communication skills; ability to articulate product goals succinctly and to a variety of stakeholders
PERKS
Free laundry at work
Unlimited vacation days
Flexible work location
Health insurance
401K
VP or Chief of Marketing
Dropps.com, a leader in the direct to consumer subscription-based sustainable household products category, is seeking a VP/Chief of Marketing to lead the disruptive Dropps brand in its mission to maintain continued, unprecedented success and momentum in the marketplace. Reporting to the Chief Executive Officer, this role will bring D2C brand experience with execution competency in the areas of marketing strategy, acquisition, retention, and creative development.
RESPONSIBILITIES
Manage brand identity and messaging
Develop and drive brand architecture for Dropps and ensure consistency in messaging across all consumer touch points – packaging, collateral, media, PR, online, social media etc.
Lead all PR messaging, earned marketing and paid communication strategy
Align with overall business goals and ensure every consumer touch point is in line with the business objectives
Evaluate and engage outside agencies / consultants as needed to drive best in class execution
Incorporate sustainability principles in all aspects of Marketing, internally and externally
REQUIREMENTS
A minimum of 7 years’ experience in direct to consumer digital brand marketing and brand building
Experience with subscription and product-based business
Experience with and passion for mission-driven disruptive brands
Marketing budget oversight - strong analytical and business management skills with proven ability to manage against revenue and spending budgets, determine return on marketing investments
Experience bringing products to market
Direct ownership of all digital, media, creative and brand marketing teams
Bachelor’s degree in Marketing or Business or equivalent experience, MBA preferred
Ability to work cross functionally with product development, engineers and other disciplines
Demonstrated leadership skills to inspire teams
Hands-on and the ability to work in a dynamic, entrepreneurial, deadline driven environment
Ability to juggle multiple projects at once, last minute requests and quick turnarounds with a positive attitude
PERKS
Free laundry at work
Unlimited vacation days
Flexible work location
Health and Eye care insurance
401K
Feb 17, 2020
Experienced (8+ years)
VP or Chief of Marketing
Dropps.com, a leader in the direct to consumer subscription-based sustainable household products category, is seeking a VP/Chief of Marketing to lead the disruptive Dropps brand in its mission to maintain continued, unprecedented success and momentum in the marketplace. Reporting to the Chief Executive Officer, this role will bring D2C brand experience with execution competency in the areas of marketing strategy, acquisition, retention, and creative development.
RESPONSIBILITIES
Manage brand identity and messaging
Develop and drive brand architecture for Dropps and ensure consistency in messaging across all consumer touch points – packaging, collateral, media, PR, online, social media etc.
Lead all PR messaging, earned marketing and paid communication strategy
Align with overall business goals and ensure every consumer touch point is in line with the business objectives
Evaluate and engage outside agencies / consultants as needed to drive best in class execution
Incorporate sustainability principles in all aspects of Marketing, internally and externally
REQUIREMENTS
A minimum of 7 years’ experience in direct to consumer digital brand marketing and brand building
Experience with subscription and product-based business
Experience with and passion for mission-driven disruptive brands
Marketing budget oversight - strong analytical and business management skills with proven ability to manage against revenue and spending budgets, determine return on marketing investments
Experience bringing products to market
Direct ownership of all digital, media, creative and brand marketing teams
Bachelor’s degree in Marketing or Business or equivalent experience, MBA preferred
Ability to work cross functionally with product development, engineers and other disciplines
Demonstrated leadership skills to inspire teams
Hands-on and the ability to work in a dynamic, entrepreneurial, deadline driven environment
Ability to juggle multiple projects at once, last minute requests and quick turnarounds with a positive attitude
PERKS
Free laundry at work
Unlimited vacation days
Flexible work location
Health and Eye care insurance
401K
Director of People and Culture
Dropps is an e-commerce start-up specializing in sustainable, home cleaning products. We operate direct-to-consumer throughout the United States. The prime tenets of our business model lie around safer chemistry, convenience and sustainability. Our products are plant-based, and our packaging contains zero plastic. And most importantly, our customers love us for the efficacy of our cleaning products!
Dropps is growing rapidly and we are currently looking for a Director of People and Culture to join our small team of highly motivated individuals. Broadly, the Director of People and Culture will own all human resource functions as well as help in developing and maintaining company culture.
Responsibilities
Partner with the leadership team to develop a comprehensive strategic roadmap to building the People and Talent function to support the company's growth
Establish a framework by which we recruit and develop our employees in a way that is fair, maintains motivation and creates a sustainable competitive advantage
Develop and oversee recruitment processes to target the highest caliber candidates that embody our culture and values
Implement new learning and development programs to provide employees with the necessary tools to be most effective in their roles and satisfied with their career development
Develop and implement performance feedback program and drive a culture of feedback driven development
Collaborate with company leaders to develop and iterate hiring and organization plans based on the evolving strategic needs
Develop and maintain compensation, bonus and continually evolve benefits framework to make Dropps a best in class workplace
Develop and maintain employee manual
Own all other HR functions as required
Requirements
Dedication to Dropps’ sustainability mission
7+ years of human resource, people and talent experience
Experience in leading and building teams in high growth companies; experience in sustainability-oriented organizations is preferred
Experience in labor law as pertaining to various employment structures (salaried, hourly, part time, full time, etc.)
Deep passion for people and a strong instinct for managing and developing talent
Ability to influence change and manage across an organization, including at the executive level
Strategic thinker with the proven ability to execute and build scalable processes and systems
Ability to embody Dropps’ culture and values and be an effective ambassador within and outside the organization
Effective verbal and written communicator with experience building rapport and trust quickly across departments
Ability to give and receive criticism in constructive, positive ways
Calm, consistent demeanor in the face of stress and chaos
Proactive with a strong sense of personal responsibility
Perks
Health benefits
Flexible work location, preferably New York based
Unlimited vacation days
401K plan
Feb 17, 2020
Mid-Career (3-8 years)
Director of People and Culture
Dropps is an e-commerce start-up specializing in sustainable, home cleaning products. We operate direct-to-consumer throughout the United States. The prime tenets of our business model lie around safer chemistry, convenience and sustainability. Our products are plant-based, and our packaging contains zero plastic. And most importantly, our customers love us for the efficacy of our cleaning products!
Dropps is growing rapidly and we are currently looking for a Director of People and Culture to join our small team of highly motivated individuals. Broadly, the Director of People and Culture will own all human resource functions as well as help in developing and maintaining company culture.
Responsibilities
Partner with the leadership team to develop a comprehensive strategic roadmap to building the People and Talent function to support the company's growth
Establish a framework by which we recruit and develop our employees in a way that is fair, maintains motivation and creates a sustainable competitive advantage
Develop and oversee recruitment processes to target the highest caliber candidates that embody our culture and values
Implement new learning and development programs to provide employees with the necessary tools to be most effective in their roles and satisfied with their career development
Develop and implement performance feedback program and drive a culture of feedback driven development
Collaborate with company leaders to develop and iterate hiring and organization plans based on the evolving strategic needs
Develop and maintain compensation, bonus and continually evolve benefits framework to make Dropps a best in class workplace
Develop and maintain employee manual
Own all other HR functions as required
Requirements
Dedication to Dropps’ sustainability mission
7+ years of human resource, people and talent experience
Experience in leading and building teams in high growth companies; experience in sustainability-oriented organizations is preferred
Experience in labor law as pertaining to various employment structures (salaried, hourly, part time, full time, etc.)
Deep passion for people and a strong instinct for managing and developing talent
Ability to influence change and manage across an organization, including at the executive level
Strategic thinker with the proven ability to execute and build scalable processes and systems
Ability to embody Dropps’ culture and values and be an effective ambassador within and outside the organization
Effective verbal and written communicator with experience building rapport and trust quickly across departments
Ability to give and receive criticism in constructive, positive ways
Calm, consistent demeanor in the face of stress and chaos
Proactive with a strong sense of personal responsibility
Perks
Health benefits
Flexible work location, preferably New York based
Unlimited vacation days
401K plan
Curated by Reconsidered
Sydney NSW 2000, Australia
We are seeking a Sustainability Strategist to join our team on a fixed term contract maternity cover based out of our Pyrmont Head Office. Reporting to the Head of Sustainability & Public Policy, you will be responsible to deliver strategic and technical expertise into the delivery of waste, water & energy solutions for Veolia’s key clients and prospects, securing long term partnerships by integrating our Values...
Feb 12, 2020
Mid-Career (3-8 years)
We are seeking a Sustainability Strategist to join our team on a fixed term contract maternity cover based out of our Pyrmont Head Office. Reporting to the Head of Sustainability & Public Policy, you will be responsible to deliver strategic and technical expertise into the delivery of waste, water & energy solutions for Veolia’s key clients and prospects, securing long term partnerships by integrating our Values...
Job Title: Enterprise Catering Sales Manager| Purslane Catering
Reports To: Managing Director
Purslane is seeking an enthusiastic and motivated Enterprise Catering Sales Manager to work with the sales team in growing our events revenue across multiple channels. This position will focus on building new business in new markets.
Key Responsibilities:
Contract and close catering within new and burgeoning markets according to aggressive sales goals
Implement the brand’s value proposition strategy and initiatives in all aspects of the sales process
Drive customer loyalty by delivering excellent service and developing authentic relationships with clients
Achieve goals by aligning product and price successfully to clients’ needs and up selling at each opportunity to maximize revenue
Work closely with operations and kitchen team to ensure sales are successfully and effectively executed with high client satisfaction
Build consistent repeat business in appropriate market categories.
Lead cold outgoing calls and emails
Generate leads, close contracts, and build sales revenue for events based on individual, segment, and team sales goals
Create a prospecting strategy for your markets to ensure lead pipeline goals are met
Understand the NYC catering market including our competitors, economic trends, sustainability efforts and know how to sell accordingly.
Respond to incoming catering opportunities
Use negotiating skills and creative selling abilities to close on business and negotiate contracts
Work with executive team to adjust and implement a catering sales plan addressing revenue, customers and markets
Provide forecasting and sales reports
Develop and implement promotional plans as needed
Participate in and develop brand and marketing outreach events including trade events and facetime with clients
Actively contribute to company marketing initiatives and maintain marketing materials
Develop menus with operations team and executive chef that drive sales
Seamlessly handover bookings from sales to operations while consistently delivering high level of service
Execute with discipline and rigor to consistently exceed goals
Champion and lead our mission to provide high quality food while eliminating waste and pushing sustainability through our entire value chain
Competencies/Experience:
4+ years of professional sales experience managing the full sales cycle
3+ years of event and/or catering specific sales experience with proven experience in growing and closing sales
Excellent in person, phone, and email communication skills
Motivated and confident in developing new business and expanding current
Results driven
Team player with entrepreneur spirit
Ability to work independently and self-report on progress
Ability to prioritize, multi-task, and work under pressure
Strong organization skills
Flexible and creative thinker with ability to find solutions
Knowledge of Tripleseat
Strong knowledge of Microsoft Office and Google Suite required
About Us:
Purslane is proud to be NYC’s first zero waste and carbon neutral full-service catering company. We are part of the Oberon Group, which operates some of Brooklyn’s most beloved restaurants including Rucola, June and Rhodora.
Feb 06, 2020
Mid-Career (3-8 years)
Job Title: Enterprise Catering Sales Manager| Purslane Catering
Reports To: Managing Director
Purslane is seeking an enthusiastic and motivated Enterprise Catering Sales Manager to work with the sales team in growing our events revenue across multiple channels. This position will focus on building new business in new markets.
Key Responsibilities:
Contract and close catering within new and burgeoning markets according to aggressive sales goals
Implement the brand’s value proposition strategy and initiatives in all aspects of the sales process
Drive customer loyalty by delivering excellent service and developing authentic relationships with clients
Achieve goals by aligning product and price successfully to clients’ needs and up selling at each opportunity to maximize revenue
Work closely with operations and kitchen team to ensure sales are successfully and effectively executed with high client satisfaction
Build consistent repeat business in appropriate market categories.
Lead cold outgoing calls and emails
Generate leads, close contracts, and build sales revenue for events based on individual, segment, and team sales goals
Create a prospecting strategy for your markets to ensure lead pipeline goals are met
Understand the NYC catering market including our competitors, economic trends, sustainability efforts and know how to sell accordingly.
Respond to incoming catering opportunities
Use negotiating skills and creative selling abilities to close on business and negotiate contracts
Work with executive team to adjust and implement a catering sales plan addressing revenue, customers and markets
Provide forecasting and sales reports
Develop and implement promotional plans as needed
Participate in and develop brand and marketing outreach events including trade events and facetime with clients
Actively contribute to company marketing initiatives and maintain marketing materials
Develop menus with operations team and executive chef that drive sales
Seamlessly handover bookings from sales to operations while consistently delivering high level of service
Execute with discipline and rigor to consistently exceed goals
Champion and lead our mission to provide high quality food while eliminating waste and pushing sustainability through our entire value chain
Competencies/Experience:
4+ years of professional sales experience managing the full sales cycle
3+ years of event and/or catering specific sales experience with proven experience in growing and closing sales
Excellent in person, phone, and email communication skills
Motivated and confident in developing new business and expanding current
Results driven
Team player with entrepreneur spirit
Ability to work independently and self-report on progress
Ability to prioritize, multi-task, and work under pressure
Strong organization skills
Flexible and creative thinker with ability to find solutions
Knowledge of Tripleseat
Strong knowledge of Microsoft Office and Google Suite required
About Us:
Purslane is proud to be NYC’s first zero waste and carbon neutral full-service catering company. We are part of the Oberon Group, which operates some of Brooklyn’s most beloved restaurants including Rucola, June and Rhodora.
GNA, a national clean transportation and energy consulting firm, is seeking a Communications & Marketing Specialist / Manager (depending on experience) with a background in the transportation and/or clean energy sector to join the GNA Creative division in our Santa Monica office.
Our team at GNA is driven by our passion to improve national energy security, create U.S. jobs, improve air quality for communities, and aid our customers in reducing their operating costs. This passion has led GNA’s conferences and expos to become the largest and most prominent events in the clean transportation sector.
This is an exciting opportunity to use your stellar written and verbal communications expertise to take complex information and distill it down into concise and effective content to help advance the clean energy and vehicle technology market. Through your work, you will drive strategic communications campaigns for a variety of projects and clients spanning the full spectrum of the clean energy and transportation industries. In addition, you will have the opportunity to work with GNA’s partners and executive team—some of the most well-respected and recognized leaders in the clean transportation industry—on thought leadership campaigns.
The ideal candidate for this role must be organized, creative, driven, and have excellent written and analytical skills.
Your Responsibilities Include:
Manage communications projects for GNA’s clients, including strategic messaging, collateral development, and media campaigns
Identify key industry trends and issues of concern to GNA’s clients for thought leadership article opportunities
Develop creative strategies to drive media coverage for clients and projects
Developing and editing thought leadership content on behalf of GNA’s executives and clients
Assist in crafting client project proposals and budgets
Build and maintain relationships with technology, trade, and business reporters/bloggers in print, broadcast and online media
Manage and respond to incoming media requests, arrange and facilitate media interviews
Writing and editing news releases, and coordinating distribution of releases
Qualifications:
First and foremost, we are looking for a team member that is passionate about learning and has a strong commitment to environmental sustainability. Beyond that, qualifications include:
3 to 5 years of communications experience, preferably in a client-facing environment
Stellar writing and presentation skills, including long format (press releases, reports, thought leadership articles, etc.) and short format (slide decks, email copy, website copy, etc.)
Good knowledge of reaching the media and other influencers via traditional and social media such as Twitter, Facebook, LinkedIn, etc.
Must thrive in a fast-paced, evolving environment and possess a strong ability to adapt, multitask and manage multiple deadlines at once
Prior experience leading project teams, including facilitating productive group collaborations, driving timelines and follow through on action items
Prior experience working with executives to coordinate media interview opportunities, as well as ghost writing thought leadership articles for media publications.
Basic understanding of HTML, preferred experience with WordPress
Strong writing, editing, research and analytical skills with a portfolio of writing samples
Experience in and/or knowledge of the clean transportation, alternative fuel, and/or energy industry is a major plus.
Excellent teamwork, communication and time management skills
Demonstrated ability to balance multiple projects with tight deadlines
Highly self-motivated, self-directed, and detail-oriented
Excellent facilitation and creative problem solving skills
Bachelor’s degree in business, marketing, technology or related field.
Work Environment & Perks:
Fast-paced, high growth work environment
Friendly, fun, and collaborative team-based work environment
Diversity of projects
Health, dental and vision insurance
Paid vacation and holidays
5 to 10% travel required
Compensation & Benefits This full-time, staff position offers an annual salary, as well as a full benefits package, including medical, dental vision and long-term disability insurance. We also offer 401k plans and performance-based bonus opportunities.
Jan 29, 2020
Mid-Career (3-8 years)
GNA, a national clean transportation and energy consulting firm, is seeking a Communications & Marketing Specialist / Manager (depending on experience) with a background in the transportation and/or clean energy sector to join the GNA Creative division in our Santa Monica office.
Our team at GNA is driven by our passion to improve national energy security, create U.S. jobs, improve air quality for communities, and aid our customers in reducing their operating costs. This passion has led GNA’s conferences and expos to become the largest and most prominent events in the clean transportation sector.
This is an exciting opportunity to use your stellar written and verbal communications expertise to take complex information and distill it down into concise and effective content to help advance the clean energy and vehicle technology market. Through your work, you will drive strategic communications campaigns for a variety of projects and clients spanning the full spectrum of the clean energy and transportation industries. In addition, you will have the opportunity to work with GNA’s partners and executive team—some of the most well-respected and recognized leaders in the clean transportation industry—on thought leadership campaigns.
The ideal candidate for this role must be organized, creative, driven, and have excellent written and analytical skills.
Your Responsibilities Include:
Manage communications projects for GNA’s clients, including strategic messaging, collateral development, and media campaigns
Identify key industry trends and issues of concern to GNA’s clients for thought leadership article opportunities
Develop creative strategies to drive media coverage for clients and projects
Developing and editing thought leadership content on behalf of GNA’s executives and clients
Assist in crafting client project proposals and budgets
Build and maintain relationships with technology, trade, and business reporters/bloggers in print, broadcast and online media
Manage and respond to incoming media requests, arrange and facilitate media interviews
Writing and editing news releases, and coordinating distribution of releases
Qualifications:
First and foremost, we are looking for a team member that is passionate about learning and has a strong commitment to environmental sustainability. Beyond that, qualifications include:
3 to 5 years of communications experience, preferably in a client-facing environment
Stellar writing and presentation skills, including long format (press releases, reports, thought leadership articles, etc.) and short format (slide decks, email copy, website copy, etc.)
Good knowledge of reaching the media and other influencers via traditional and social media such as Twitter, Facebook, LinkedIn, etc.
Must thrive in a fast-paced, evolving environment and possess a strong ability to adapt, multitask and manage multiple deadlines at once
Prior experience leading project teams, including facilitating productive group collaborations, driving timelines and follow through on action items
Prior experience working with executives to coordinate media interview opportunities, as well as ghost writing thought leadership articles for media publications.
Basic understanding of HTML, preferred experience with WordPress
Strong writing, editing, research and analytical skills with a portfolio of writing samples
Experience in and/or knowledge of the clean transportation, alternative fuel, and/or energy industry is a major plus.
Excellent teamwork, communication and time management skills
Demonstrated ability to balance multiple projects with tight deadlines
Highly self-motivated, self-directed, and detail-oriented
Excellent facilitation and creative problem solving skills
Bachelor’s degree in business, marketing, technology or related field.
Work Environment & Perks:
Fast-paced, high growth work environment
Friendly, fun, and collaborative team-based work environment
Diversity of projects
Health, dental and vision insurance
Paid vacation and holidays
5 to 10% travel required
Compensation & Benefits This full-time, staff position offers an annual salary, as well as a full benefits package, including medical, dental vision and long-term disability insurance. We also offer 401k plans and performance-based bonus opportunities.
Gladstein, Neandross & Associates (GNA) , a national clean transportation and energy consulting firm, is seeking a Digital Marketing (Engagement Marketing) Specialist to join our team in our Santa Monica office.
This is an exciting opportunity to use your digital and email marketing expertise to help support the outreach for GNA’s large-scale advanced transportation and energy conferences such as the Advanced Clean Transportation (ACT) Expo, Renewable Gas 360, the Dairy Sustainability Summit, and the Electric Program Investment Charge (EPIC) Forums and Symposiums. This role will also provide support on a GNA-owned industry news publication called ACT News, as well as an array of outreach campaigns for GNA’s clients.
The ideal candidate for this role must be organized, creative, and have excellent written and analytical skills. This individual will report to the Engagement Marketing Manager.
PREFERRED QUALIFICATIONS:
Bachelor’s degree required, preferably in communications, marketing, business, English, or public relations.
3 to 8 years of email marketing and digital strategy experience, preferably in a consultancy, agency or in-house digital/ecommerce environment OR strong internship experience.
Experience with email marketing tools, best practices and platforms, with 1+ year of experience using Eloqua, Marketo, Pardot, Hubspot, or another marketing automation tool.
Strong writing, research and analytical skills.
Excellent teamwork, communication and time management skills.
Proficiency in Microsoft Office Suite.
Basic understanding of HTML, preferred experience with Dreamweaver and WordPress.
Experience in and/or interest in the advanced transportation and energy industry.
RESPONSIBILITIES:
Digital Marketing:
Support in writing, building, and setting up automated email campaigns in Eloqua using HTML for events, webinars, media publication, internal communications, and clients.
Manage GNA’s social media accounts, including Twitter, Facebook, and LinkedIn.
Strategically craft targeted segments for email campaigns using Eloqua.
Develop copy and marketing materials ensuring messaging aligns with brand, including social media graphics, print collateral, website material, emails, and Eloqua landing pages.
Assist with quality control for all aspects of email communications including links, email and landing page content, subject lines and appropriate audience versioning and segmentation.
Optimize email campaign metrics. Drive effectiveness through various modes of testing, measurement, tracking and reporting.
Webinar Management:
Manage the logistics for educational webinars, including set up, speaker invitations, audience development, and reporting.
Develop multi-touch email marketing campaigns to support webinar registrations.
Compile webinar registration reports, including refining/formatting attendee data.
Website Management & Search Engine Optimization:
Maintain content for websites in WordPress with search engine optimization best practices.
Identify keywords and optimize websites in strategic areas such as page title, meta data, headlines, alt tags, etc.
Provide metrics tracking for trend comparisons.
Determine search volume and relative competition/difficulty score as well as search trends.
Develop core and topical content suggestions provided based on keyword research.
Jan 29, 2020
Mid-Career (3-8 years)
Gladstein, Neandross & Associates (GNA) , a national clean transportation and energy consulting firm, is seeking a Digital Marketing (Engagement Marketing) Specialist to join our team in our Santa Monica office.
This is an exciting opportunity to use your digital and email marketing expertise to help support the outreach for GNA’s large-scale advanced transportation and energy conferences such as the Advanced Clean Transportation (ACT) Expo, Renewable Gas 360, the Dairy Sustainability Summit, and the Electric Program Investment Charge (EPIC) Forums and Symposiums. This role will also provide support on a GNA-owned industry news publication called ACT News, as well as an array of outreach campaigns for GNA’s clients.
The ideal candidate for this role must be organized, creative, and have excellent written and analytical skills. This individual will report to the Engagement Marketing Manager.
PREFERRED QUALIFICATIONS:
Bachelor’s degree required, preferably in communications, marketing, business, English, or public relations.
3 to 8 years of email marketing and digital strategy experience, preferably in a consultancy, agency or in-house digital/ecommerce environment OR strong internship experience.
Experience with email marketing tools, best practices and platforms, with 1+ year of experience using Eloqua, Marketo, Pardot, Hubspot, or another marketing automation tool.
Strong writing, research and analytical skills.
Excellent teamwork, communication and time management skills.
Proficiency in Microsoft Office Suite.
Basic understanding of HTML, preferred experience with Dreamweaver and WordPress.
Experience in and/or interest in the advanced transportation and energy industry.
RESPONSIBILITIES:
Digital Marketing:
Support in writing, building, and setting up automated email campaigns in Eloqua using HTML for events, webinars, media publication, internal communications, and clients.
Manage GNA’s social media accounts, including Twitter, Facebook, and LinkedIn.
Strategically craft targeted segments for email campaigns using Eloqua.
Develop copy and marketing materials ensuring messaging aligns with brand, including social media graphics, print collateral, website material, emails, and Eloqua landing pages.
Assist with quality control for all aspects of email communications including links, email and landing page content, subject lines and appropriate audience versioning and segmentation.
Optimize email campaign metrics. Drive effectiveness through various modes of testing, measurement, tracking and reporting.
Webinar Management:
Manage the logistics for educational webinars, including set up, speaker invitations, audience development, and reporting.
Develop multi-touch email marketing campaigns to support webinar registrations.
Compile webinar registration reports, including refining/formatting attendee data.
Website Management & Search Engine Optimization:
Maintain content for websites in WordPress with search engine optimization best practices.
Identify keywords and optimize websites in strategic areas such as page title, meta data, headlines, alt tags, etc.
Provide metrics tracking for trend comparisons.
Determine search volume and relative competition/difficulty score as well as search trends.
Develop core and topical content suggestions provided based on keyword research.
