The B Team

The B Team is a global collective of business and civil society leaders working to create new norms of corporate leadership today, for a better tomorrow. Together, these leaders are holding themselves and their peers accountable for a new way of doing business—one that measures success not only by financial performance, but also by the health of people and our planet—for the benefit of generations to come.

The B Team was co-founded by Sir Richard Branson and Jochen Zeitz, and includes Leaders Ajay Banga, Oliver Bäte, Marc Benioff, Jesper Brodin, Sharan Burrow, Kathy Calvin, David Crane, Emmanuel Faber, Christiana Figueres, Mats Granryd, Arianna Huffington, Dr. Mo Ibrahim, Yolanda Kakabadse, Isabelle Kocher, Guilherme Leal, Andrew Liveris, Hiro Mizuno, Indra Nooyi, Jean Oelwang, Dr. Ngozi Okonjo-Iweala, Torben Möger Pedersen, François-Henri Pinault, Paul Polman, Mary Robinson, Ratan Tata, Hamdi Ulukaya, Zhang Yue and Professor Muhammad Yunus.