Cradle to Cradle Products Innovation Institute

The Cradle to Cradle Products Innovation Institute is a global non-profit dedicated to transforming the safety, health and sustainability of products through the Cradle to Cradle Certified Product Standard. 

The Institute works closely with product manufacturers, suppliers, accredited assessors and other industry influencers and stakeholders to maximize the positive impacts of products and materials. As the standard setting organization and certification body for the Cradle to Cradle Certified Product Standard, the Institute works closely with leading organizations worldwide to guide and validate their efforts to apply the principles of material health, circular economy, carbon management, water stewardship and social fairness to product design and manufacturing. 

Our Vision is a prosperous economy where safe materials are intelligently cycled and manufactured in ways that positively impact people and planet.

Our Mission is to lead, inspire and empower all stakeholders in a global ecosystem in the making of positive products and materials through the Cradle to Cradle® methodology.

The Institute was founded in 2010 by William McDonough and Dr. Michael Braungart, who first introduced Cradle to Cradle® as a circular design philosophy in the 1990s. Co-authors of Cradle to Cradle: Remaking the Way We Make Things and The Upcycle: Beyond Sustainability -- Designing for Abundance, McDonough and Braungart formalized the principles into the first version of the Cradle to Cradle Certified Product Standard in 2005. The standard is now owned and administered by the Institute which is governed by an independent board of directors. The Institute is headquartered in Oakland, California, with an office in Amsterdam, the Netherlands. 

The Institute’s work is funded through program fees and through the support of foundations and sponsors.