Launched in March 2017, Fashion for Good (FFG) aims to reimagine how fashion is designed, made, worn and reused. This open and inclusive initiative – with its first physical hub in Amsterdam and a global ambition brings together brands, retailers, producers, innovators and funders.
Fashion for Good is changing the apparel industry through innovation and collaboration. Its Innovation Platform scouts, nurtures and funds early-stage ideas and it scales proven technologies and business models for wider adoption by the industry. Its Good Fashion Fund catalyses access to finance and its open-source Good Fashion Guide shares knowledge to help the apparel industry transform. As a convenor for change, Fashion for Good enables conversation and collaboration, bringing together co-locators at its first hub in Amsterdam, as well as visitors to the Fashion for Good Experience to learn more about Good Fashion.
Fashion for Good was launched with C&A Foundation as a founding partner. Its programmes are supported by corporate partners adidas, C&A, Bestseller, Galeries Lafayette, Kering, Target, Otto Group, PVH, Stella McCartney and Zalando, with estimated combined retail sales of over €130 billion.