Peloton — Director, Social Impact and Cultural Marketing

  • Curated by Reconsidered
  • New York, NY, USA
  • Sep 16, 2020
Mid-Career (3-8 years) Consumer Products Health and Wellness CSR/Sustainability Marketing/Communications Project/Program Management

Job Description

Peloton is looking for an outstanding marketing leader to lead the Social Impact & Cultural Marketing team and amplify our social impact strategy and commitment to Diversity, Equity and Belonging. This role will leverage touch points across the brand - including Marketing, Content, Social, and more - to drive measurable impact in our Member communities and beyond. This is an opportunity for the right candidate to shape and scale the company’s approach going forward. Responsibilities: Lead the development of a global marketing plan & calendar that drives Peloton’s impact across the following pillars: 1. Philanthropy (The Peloton Pledge) 2. Anti-racism 3. Product donations and accessibility (including The Comeback program) 4. Cultural heritage celebrations, including but not limited to moments such as Pride and Black History Month; Drive Peloton’s strategy on cultural marketing that supports the company’s commitment to diversity + inclusion...