Facebook — Consumer Product Marketing Manager, Health & Social Impact

  • Curated by Reconsidered
  • Menlo Park, CA, USA
  • Oct 12, 2020
Experienced (8+ years) Tech Marketing/Communications Health and Wellness Digital Product Project/Program Management

Job Description

As the Consumer Marketing Manager leading health and social impact initiatives you will be responsible for all aspects of consumer marketing to achieve our company objectives around health and social impact related priorities. These initiatives include driving awareness, informational and behavioral objectives surrounding topics like flu and childhood vaccinations and COVID-19 preventive behaviors, as well as supporting our marketing efforts around charitable giving. In owning the consumer marketing, you will partner with cross functional stakeholders to develop and lead marketing strategy (e.g. audience definition, value proposition/ positioning), go-to-market plans, research agendas, outbound advertising and social campaigns on and off-platform, and performance assessment. This role will also help build and grow a team as it scales against FB App’s expanding efforts in these spaces. This is an exciting and varied portfolio of work with tremendous global visibility and scale...