Blueland — Director of Growth Marketing

  • Curated by Reconsidered
  • New York, NY, USA
  • Nov 04, 2019
Mid-Career (3-8 years) Business Development/Sales Data Analysis/Reporting Marketing/Communications Circularity/Waste Consumer Products

Job Description

Blueland is looking for a data-driven, Growth Marketing leader to generate new customer growth, envision and develop marketing strategies, effectively test and scale digital and offline acquisition channels, and optimize the marketing mix for maximum ROI. This position requires someone who can use his or her keen combination of creativity and outstanding analytical skills to understand the customer and the customer journey, design smart high-impact testing agenda, analyze results, and quickly implement findings to drive growth. The right candidate innately understands the power of brand and organic marketing while simultaneously deploying paid media best practices in performance lead generation and advertising. What you’ll do… • Build Multi-Channel Marketing Strategies: Manage the customer acquisition program, optimizing the efficiency of channels, creatives, and messaging strategies. Utilize paid social, search, affiliate, audio, OOH and other sources of business. Create aggressive testing frameworks, calendars and processes to enable ongoing improvements…